Be Nice to Bunnies
The Hills star Stephanie Pratt has joined forces with PETA in marketing its new cruelty free shopping application for the iPhone called “Be Nice to Bunnies,” or BNB for short.
The application we developed allows users to access a searchable database that contains thousands of cruelty-free purchasing options tailor made for compassionate consumers.
Of course like any good PETA campaign the BNB application’s marketing strategy involved a little bit of controversy.
The original app cover image featured Pratt in a state of undress or as PETA put it, the MTV star was “baring her buns for the bunnies.” The folks at Apple felt the buns baring was a little too much and forced PETA to choose an alternate photo, one showing the blonde beauty fully clothed.
The app “Be Nice to Bunnies” app is now available in the Apple iTunes store for $1.99.